EN GLB
Global / EN

Robe For ‘India Is Polio Free’ & ‘End Polio Now’ Campaigns

Products Involved

ColorBeam 2500E AT™
ColorBeam 2500E AT™ColorBeam 2500E AT™
Discontinued
ColorSpot 2500E AT™
ColorSpot 2500E AT™ColorSpot 2500E AT™
Discontinued
LEDForce Par 18™ RGBW
LEDForce Par 18™ RGBWLEDForce Par 18™ RGBW
Discontinued
MMX Spot™
MMX Spot™MMX Spot™
Discontinued

India commemorated the remarkable milestone of three years with zero Polio cases in January 2014 with the “India is Polio Free “campaign, staging seven special events in major cities across the country - Mumbai, Delhi, Agra, Hyderabad, Lucknow, Jodhpur and Bikaner - on the same day.

In each of these cities, prime historical monuments were projected on to and lit using Robe moving lights and LED fixtures.

These included Agra Fort in Agra; India Gate and the Red Fort in Delhi; Hyderabad Public School in Hyderabad; the Teeli Wali Mosque in Lucknow; the Sojati Gate in Jodhpur and the Junagarh Fort in Bikaner, together with the key commercial landmark Air India Building in Mumbai.

All installations were designed by Rasesh Parekh from Mumbai based lighting company (MIET) Maya Intelligent Entertainment Technologies in conjunction with its sister company IES (Integrated Entertainment Solutions).

IES, Robe’s India Distributor, provided equipment for the lighting and projection installations to event organisers Rotary International via MIET.

This followed on from a similar highly successful awareness campaign for World Polio Day in October 2013, when ten prominent landmarks in five cities were projected onto and illuminated also using Robe fixtures.

Rasesh created the designs for each event based on his knowledge of large format projection and familiarity with the locations in each city.

It was important to produce stunning results on an expedient budget – which enabled all possible resources to be ploughed into funding the ongoing fight against Polio.

Rasesh used six Robe ColorSpot 2500E ATs, two ColorBeam 2500E ATs and five ROBIN MMX Spots for the projections, augmented with lighting from 50 x Robe LEDForce PAR 18s.

He explains, “I chose Robe because I knew we could get the right results – I needed the power and quality of the ColorSpot and ColorBeam 2500s and the crisp precision of the MMX Spots”.

The projections – which beamed ‘End Polio Now’, “India is Polio Free” and ‘Rotary International’ logos onto the buildings and monuments – had to travel throw distances of between 25 and 150 metres, while the surrounding areas were lit with the LED PARs.

As it was a charity initiative, IES and MIET subsidized the lighting supply as part of their corporate social responsibility (CSR), something that Rasesh is passionately committed to.

“The Robe fixtures projected beautifully onto all the locations and delivered spectacular results,” he concludes.

For World Polio Day, the locations included venues like the Taj Lands End in Mumbai; India Gate; the  Red Fort and the JW Marriott hotel in Delhi;

Kachiguda Railway Station in Hyderabad; Laxmi Vilas Palace in Baroda and in Chennai, the Ega Cinemas, the Hotel Shan Royal and Skywalk Mall.

Discover more news

Cruise Ship
Costa Cruises Rocks Sanremo with Huge iBOLT show
26.3.2025
Costa Cruises Rocks Sanremo with Huge iBOLT show

Aligning a special 7-night cruise with the finale of the world-famous Sanremo Music Festival – which chooses Italy’s Eurovision pick each year – Costa Cruises and Carnival Maritime commissioned a massive lighting installation aboard its “Costa Toscana” ship which was moored approximately 1 kilometre out of Sanremo’s harbour for the Saturday night music extravaganza.

Events
Robe Delivers Spectacular Lightshow for the TPi Awards 2025
14.3.2025
Robe Delivers Spectacular Lightshow for the TPi Awards 2025

Robe stepped up the energy in the room for the 24th edition of the TPi Awards, supplying nearly 250 of its latest moving LED lights to help create a stunning production lighting design – imagined by Robe’s own creative team – for the high-profile industry event produced by TPi Magazine, part of Mondiale Technology Media.

Events
Bari University Celebrates 100 with Amazing iBOLT Installation
11.3.2025
Bari University Celebrates 100 with Amazing iBOLT Installation

The University of Bari “Aldo Moro” located in Puglia, Italy, celebrated 100 years since its foundation in 1925 with two pieces of light art created by Pino Loconsole, owner of Bari-based rental company Lucidiscena.

Events
Robe Helps New Year’s Eve Live: Nashville’s Big Bash Go Large
28.2.2025
Robe Helps New Year’s Eve Live: Nashville’s Big Bash Go Large

Nashville – well known as a vibrant and major hub for the production and live entertainment industry – staged its own superlative concert – “Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash” – at Bicentennial Capitol Mall State Park to celebrate the new year rollover, featuring an impressive artist lineup and an eye-popping lighting and production design created by Robert W. Peterson of Real World Lighting.

Read More